Hyperactive’82

Posted by
Ziwei

Posted On
Jun 28 2008 6:00 pm

This has got to be the most addicting clock i have ever seen, i could look at it for hours (ok, that’s not true) but the dances and hand movements are really mesmerizing to look at and the music is kind of catchy and nice to listen to.

The Uniqlock dance clock is the viral marketing vehicle for Japanese retailer Uniqlo. I first saw it over at designtaxi and there’s really no way you can miss it. The clock show the time by the seconds and play a video of a group of young girls dancing or sleeping in a campus like environment depending on the time of the day every few seconds. If it’s past mid-night, you will see the girls taking a sleep in a library with cute small animated balls jumping around. I have no ideas what those cute little balls represent but they are in several other video and sometime within the clock itself too.

Clicking on the clock will bring you to the uniqlock microsite of uniqlo and the clock now occupied your entire browser screen with the music on by default, so it might be safe for workplace. Remember to turn down your speaker volume when you visit the site at work. You have been warned.

On the uniqlock website, you create a blog widget or application to place on your own blog or website and even facebook by choosing your location which will display your location’s time on the clock and choosing a size for the clock and the site will give a set of code for you to copy and paste on your website. Now that’s a really smart move, allowing blog site owner to place a uniqlock clock at will, few others viral campaign spread as fast as making use of blogs. The phenomenon of the clock is best shown on the website’s data visualization section and uniqlo spare no effort in showing it off in a wonderful world chart which by itself is a wonderful piece of visualization art.

Uniqlock is really better experienced than explained, so what are you waiting for, just click on the clock above.